When using keyword tools that suggest using a word 10x and another 7x… ignore that but use them as inspiration. Google no longer treats content like a bag of words. Google cares more about the context of the keywords used and the quality of the information.
Only the first internal link on a page passes juice, so be mindful of that when planning your pages.
Add more internal links to the associated cluster to give the page itself a boost.
Adding external links on your page to authority sites boosts your pages (no, it doesn’t leak juice; it actually helps the page).
Bold some of the most important terms.
Talk about the most important things at the top of the page.
Use NLP question-answer formatting in your intro and for FAQs. That’s where you repeat the question as you answer it.
Insert local niche statistics and link to the source.
For blogs, add a built-out author profile at the end to help with EEAT.
Add a client video speaking about a topic that has search volume. Add the transcription in an accordion below the video. Write and optimize the blog to rank for the search term.